![]() This would, in the long run, prove to be much more profitable and beneficial for the company.Īfter you apply your brand name along with the logo you can start using (™) mark over the logo. Organizations protect their trademarks zealously, thus if you file a logo that is proposed to be used it will ensure, that it will be safe and protected before you start with full branding and marketing campaign. Step 2: Apply for your logo registration at the earliestĮven if you have not started using the logo commercially, securing it is better. Taking a professional’s help is advisable as a professional would have the knowledge and expertise to help you in this regard. You can consult a legal professional to help you with the initial trademark search which helps one determine the uniqueness of the brand. To reinforce this legally, registration of the logo is important. The moment a logo is used commercially, it becomes the identity of the company or the individual and that is when the product branding is initiated. Any resemblance with an existing trademark might lead to infringement or cancellation of the mark. It is very important to understand that the logo must be unique and distinct. How to Register a logo? Step 1: Choose a unique logo Hence one should opt for logo registration at the earliest. Many companies make the mistake of delaying the logo registration and losing their brand name to a third party. Thus, protecting this unique symbol is equally important, and that is when trademark registration comes into play. To tie in an entire brand to a symbol can be tough and time-consuming. Now that we have understood how and why a logo is so essential for a company, we need to understand what makes a good logo, and how to protect it.Ī good logo would be the one that accomplishes the brand goal and reaches the correct audience. Minimalism is the key and hence logos are the past, present, and future of the businesses around the globe. ![]() Hence, writing 1000 words about your company will not do the job that your company logo would.įrom Google to Apple, all the big shots in the commercial world have been revamping their logos from time to time, just to stay relevant and be trendy. Conveying your brand idea to a generation with a short attention span is the second one. When it comes to brand building, the first challenge that many limited companies or individual brand owners face is “Making an Impact”. We are exposed to thousands of brands daily, and this overdose of information can be overwhelming.
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